AWEC Alumna Success Story: Sharon Ndegwa

Sharon began her entrepreneurship journey three years ago in Nairobi, Kenya when she founded Nature’s Bowl, a healthy and nutritious food company. “At Nature’s Bowl, we support mums to raise healthy kids by providing natural flours for them to make tasty meals,” said Sharon.

Using 100% indigenous grains and tubers, Nature’s Bowl sources the raw materials from farmers, processes them into flour and packages them for sale. In addition, the company builds communities by providing support services for mothers and menu options for kids.

“The AWEC network has been invaluable for perspectives and support,” said Sharon. She particularly learned how to create a business model, identify her key customers, and understand their needs. Her AWEC Mentors, Annika Lindorsson Krugel and Moiyattu Banya-Keister, provided real life support to build a strong foundation to her business.

Sharon had the opportunity to apply for the Standard Chartered Bank Women in Technology program (WIT) in Kenya, where she lives. Her end-of-the-program pitch earned her $10,000 seed funding which she intends to use to grow her business.

Sharon plans to invest in machinery to produce better quality and tastier flour, as well as training her team to reach the ambitious targets set for the business: “We want to triple our customer base in the next three months.” She provides a few words of encouragement to the next cohort: “Find a niche market and add something of unique value.”