Community Champions Initiative
In seven years, we’ve built an engaged and active community of 1,400 African women entrepreneurs who have experienced first-hand how valuable the AWEC experience has been to their businesses. With a desire to increase the breadth of AWEC’s impact while still maintaining the depth of impact that serves as our unique value proposition, we realized that our alumnae network is the future of AWEC.
We are expanding our reach by leveraging both the expertise within and the desire of our alumnae network to pay their AWEC experience forward. With alumnae spanning 53 African countries, our goal is to impact an additional 45,000 women by 2027 by training them (mostly in-person) to deliver AWEC-style trainings within their local communities.
Since we launched the initiative in July 2024, we have held 5 trainings - four (4) in person (Lagos & Abuja, Nigeria, Douala, Cameroon, Kigali, Rwanda) and one (1) virtually. To date, almost 3000 women have already been reached.
CCI, Kigali
CCI, Douala
CCI, Lagos
CCI, Abuja
45,000
women impacted by 2027
10,000
women to be impacted in 2025
30+
500+
Countries
Communities
Feedback From the Field
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Feedback From the Field *
Lucy has struggled for a long time to increase sales via social media and as a result of the training, she has been more active on social media - specifically LinkedIn, posting more about the work that they do, with beautiful visuals which has resulted in new clients in the past months post training.
— Training Beneficiary, South Africa
Skincare business owner initially explained her products to clients using technical language, focusing on complex ingredient details. Through the training, she realized that her customers resonated more with simplified, benefit-focused language. By shifting her communication to highlight how the products solve skin concerns and improve well-being, she reported in January that she has more social media engagement and enquiries.
— Training Beneficiary, Kenya
Nancy had a challenging 2024. Her business just stopped growing no matter what she did. The 5-whys helped her identify that she needed to be more visible with her business. She implemented a customer acquisition strategy and by the end of 2024, she got an all expense paid booking to consult for a school. She has gone on to hold paid trainings for 22 schools as at January 2025.